Elumen by Goldwell

The ammonia-free Elumen hair dyes offer a variety of shades, from natural to bold nuances which can also be mixed with one another. The result: vibrant shades with intense durability. The selection includes warm, cool, grey or bright colours that set no creative limits.

The unique Elumen colour technology ensures that the dyes penetrate deep into the structure of the hair to provide long-lasting intensity and durability. It also repairs porous areas to achieve a shiny, healthy-looking effect.

Elumen's latest launch is the Elumen Play semi-permanent colour. The effects last between 10 - 15 washes giving you the possibility of creating various looks.